New Albany (IN) Daily Ledger, July 24, 1911, p. 4.
NEW GARAGE
Gives the Auto Business a New Boom
Three Car Loads Coming; Admirable New Plant
If anything shows up a town to advantage, it is a new, up-to-date
enterprise, and that is precisely what the Borgerding Motor Company's new
garage is. It is among the finest and most complete in the Falls Cities and
a credit to New Albany. Everything that can be thought of as necessary for
the auto business has been provided for. There are sales rooms, shops for
the vulcanizing of tires and for the repair of every part of a machine no
matter what, and there is the garage proper which is light as all outside
with its glass roof and many windows. The granitoid floor assures dryness
and cleanliness, and altogether the place is a joy to the autoist who knows.
Besides the new garage has acted as an advertisement of the best kind, and
the firm has sold a large number of new machines since the opening of its
new quarters.
Among those who have purchased machines are: Messrs. Frank Zinsmeister,
Charles Hans, Walter McCulloch, Ed McCulloch of this city, and Walter
Bulleit of Corydon. Besides this seven others have ordered cars and three
car loads of 1912 machines of the E. M. F. type are coming in as fast as the
trains will bring them.